Audience Research





Focus Group Questions
1.       Why do you find the alternative music genre appealing

2.       Are you a fan of music from the alternative genre (including alternative rock and alternative indie)
3.       What stereotypes do you associate with Alternative music?
4.       Who is your favourite alternative music artist?
5.       What is your favourite music video from the alternative genre?
6.       What are your opinions of these music videos from the alternative genre??
8.       What do you like and dislike about these videos?
9.       What would you say is conventional of alternative music?
1.   What would you rather see in an alternative music video, narrative or more story based video?



After doing my audience interview and focus group I found out that the most popular style of music video from the alternative genre with the audience I interviewed was a narrative based video as all of the people I interviewed said that they preferred the narrative style of video, I took this into consideration for my video and went towards a more narrative based video.









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